EUROPEAN CREATIVE DEVELOPMENT LAB
Virtual worlds are magical and open vast possibilities for new ways of storytelling and audience engagement – xR will change the way we live, work, educate, heal, create and use media. Valuable, creative, artistic content for the new medium demands old storytelling wisdom, as well as new skills and workflows. It takes a lot to create content for full CGVR or shoot in 360°. The stakes are high and the only way to grow and succeed in these new branches is to learn, exchange knowledge, collaborate and work in multidisciplinary teams.
I’m am thus, really excited to have been selected by the European Creative Lab as one of the participants for their Development Lab: an innovative training concept for media professionals and XR creators, creative thinkers and visual artists to learn together, share their knowledge and work together in collaborative teams. The European Creators’ Lab is organized by the XR HUB Bavaria, in partnership with the Games & XR Association Mid Germany, financed with the support of the Creative Europe MEDIA Programme of the European Union, the FilmFernsehFonds Bayern (FFF) and the Mitteldeutsche Medienförderung (MDM) to hosts 16 nations, 24 participants and world-renowned mentors in a mixture of inspiring talks and speeches, hands-on workshops and intense discussions to exchange experiences, thoughts, questions and solutions.
We start on November 15th with the one and only Kent Bye and then role into talks from Liz Rosenthal and Paul Raphaël as special guests. Philipp Maas, Max Haarich discuss future applications, Lena Thiele, looks at our consciousness and understanding of story experiences, whilst Kathrin Brunner and Oliver Czeslik, visit the MetaVerse. I’m particularly looking forward to meeting Sara Lisa Vogl, as she discusses Virtual Production with Elisabeth Mayer, and I will finally meet producers Ana Brzezińska and Alex Herrmann, whose careers I have followed for the past five years. Last but not least are the award-winning storytellers: Ricardo Laganaro and Matthias Leitner, whom will no doubt be imparting seriously valuable knowledge about the new grammars of storytelling across digital. Notepad to the ready!
After two days of inspiration, we start ideation and prototyping and very quickly teams need to come to terms with their ideas, their technical needs and team skills to start working on ambitious and boundary-pushing projects. The European Creators’ Lab promises to be an experimental playground for creative and technological experiments, a space for networking and knowledge transfer, a place to meet international experts and discuss intensely with them – and a week full of fun!
The European Creative Lab is supported by: XR HUB Bavaria, Games & XR Mitteldeutschland, Creative Europe Creative Europe Desk Deutschland, MEDIA Munich, Ewa Szurogajlo, FilmFernsehFonds, Bayern MDM Mitteldeutsche Medienförderung Leibniz-Rechenzentrum der Bayerischen Akademie der Wissenschaften (LRZ) Games/Bavaria.
