His Dark Materials

In collaboration with BBC Creative and BBC R&D, a uniquely immersive experience was developed using the StoryFormer tool to enable audiences to explore their own "dæmons" within the series' fantastical world. By crafting a branching narrative that remained true to Philip Pullman's original works, users navigated through Lyra's story-world, making choices that revealed character traits leading to their personal dæmon. The engaging project reached over 95,000 participants and extended its interactive narrative into the social media space via a chatbot, exploring the dynamic expansion of storytelling in digital mediums.